Personal Development Course
Becoming an Authentic MVP: Master the skills, attitudes, and discipline to be the Best in Your Business and Personal Life.

Lesson 4  –  Desire Motivation

Please listen to the audio file first in each section as it contains greater detail than the written text. Then follow the instructions, if any, at then end of each lesson.

(Listen to Mp3, audio message 15, Motivation by Desire)

Read text:

Positive Self-Motivation is the inner drive that keeps you moving forward in pursuit of your goals. Winners in every field in the game of life are driven by desire. There never has been a consistent winner in any profession who didn’t have that burning desire to win… internalized. Although the Scriptures have preached it as a basic axiom in life for centuries, this concept was first presented in the self-improvement industry by Earl Nightingale in his platinum audio recording of “The Strangest Secret.” The strangest secret is that we become what we think about most of the time. In other words, we and our children are motivated every day and moved by our current dominant thoughts. We are moved in the direction of what we dwell on. We can’t concentrate on the reverse of an idea. Everyone in life is self-motivated  positively or negatively. Even a decision to do nothing is a decision based on motivation.

In the field of psychology we make a basic distinction between intrinsic and extrinsic motivation. Having intrinsic motivation means doing something for its own sake., like playing a sport just for the joy of playing. On the other hand, extrinsic motivation pulls you by the power of some external benefit or tangible reward you’ll attain by taking action, as in the case of a professional athlete who plays primarily for money rather than for the fun or challenge of the sport. It also influences people in their business careers, especially among those who are driven fundamentally by the income they receive rather than by the love of the service they provide.

Motivation is a highly emotional state and the great physical and mental motivators in life such as survival and love are filled with emotion. And the two key emotions which dominate all human motivation, with opposite, but nearly equally effective results, are fear and desire. Fear, of course, is the most powerful, negative motivator of all. Fear is the great dictator, that forces us to do things that we feel we have to do because of the consequences. Fear is the great inhibitor,  the red light that tells us that we can’t do things, because of the obstacles and risks.

Through the years I’ve been telling the story of a man who may unwittingly have become a victim of his own negative premonition, a kind of self-inflicted voodoo spell.  It was a true account of a man named, Nick Sitzman, a strong, healthy individual who worked as a yardman for a railroad company in Omaha, Nebraska. According to his supervisor, Nick was a good worker who got along fine with his fellow workers and was reliable on the job. He had one noticeable fault, however. He was a notorious worrier. He was cynical about everything and usually feared the worst about the world situation, the economy, the weather and the future, in general.

One summer day, the train crews were informed that they could quit an hour early in honor of the foreman’s birthday. Accidentally, Nick was locked in an empty, isolated refrigerator boxcar, in which he had been working, that was in the yard for repairs, and the rest of the workmen left the site. Nick panicked. He banged and shouted until his fists were raw and his voice hoarse. No one paid any attention. If they heard him, they associated the sound with a playground nearby or with the noise of other trains backing in and out of the yard.

“Hey, let me out of here, it must be zero degrees in this refrigerator car,” he must have thought. “If I can’t get out soon, I’ll freeze to death.” He found a cardboard box and, shivering uncontrollably, he scrawled this message to his wife and family: “So cold, body is getting numb. If I could just go to sleep. These may be my last words.”

The next morning, the crew slid open the heavy doors of the boxcar and found Nick dead. An autopsy revealed that every physical sign in his body indicated he had frozen to death. But the irony was that the refrigeration unit was inoperative and there was plenty of fresh air in the boxcar. It was a mild summer afternoon and evening, with the temperature inside steady at about sixty-one degrees. His fear motivation became a self-fulfilling prophecy.

As a positive power, belief becomes the promise of the realization of things hoped for and unseen. As a negative power, it is the premonition of our deepest fears and unseen darkness. A self-fulfilling prophecy perhaps can be best defined as a statement or concept that is not necessarily true nor false, but is capable of becoming true if it is believed and internalized.

Desire is like a strong, positive magnet. It beckons and welcomes us toward our goals.  Fear usually looks through the rear view mirror at missed opportunities and problems and with apprehension to the future

Fear breeds compulsion. Desire creates positive propulsion. Fear breeds inhibition. Desire triggers ignition power. Winners have learned how to concentrate on the desired results, rather than possible problems. And winners dwell on the rewards of success, instead of the penalties of failure.

(Listen to Mp3, audio message 16, Motivation into Motive-Action)

Read text:

Here are some motivation actions you can take to become the MVP at work and at home:

  1. Remember we become what we think about. What the mind harbors, the body manifests in some way. Focus your mind, which I call your software program) on your desired goals that you want your brain and body (your hard-drive and hardware) to achieve.
  2. View failure as target correction. Failure is only a detour, not a dead end. The person interested in success has to learn to view failure as a healthy, inevitable part of the process of getting to the top. I look at failure as the fertilizer of success. Don’t roll in it. Use the experience as growth material. So make a pact with yourself. I suggest you write an agreement with yourself. Promise that you won’t allow a failure to be more than a learning experience that allows you to move more quickly to the place you want to be.
  3. Keep your self-talk affirmative. Whether you’re at work, at home or on the golf course or tennis court, your subconscious is recording every word. Instead of “should have” say “will do.” Instead of “if only” say “next time.” Instead of “Yes, but” say “Why not?” Instead of “problem” say “opportunity.” Instead of difficult” say “challenging.”  “Instead of “could have” say “My goal.” Instead of “Someday” say “Today.”  Say “In the hole, before you putt on the green while playing golf, and “First serve in” when it’s your serve on the tennis court.
  4. 4. Forget perfection. Only the saints are perfect—and “Sainthood is acceptable only in saints.” Accept the flaws and count your blessings instead of your blemishes.
  5. 5. Declare a moratorium on negatives—negative thoughts, negative people, negative forms of entertainment. Keep your desire to succeed strong by erasing thoughts of the downside. To win you must continuously motivate yourself toward your goals.  And you must be willing to do this yourself.  
  6. 6.  Be willing to say to yourself, “I’m on the right road. I’m doing OK. I’m succeeding.” We too frequently become adept at identifying our flaws and failures. Become equally adept at recognizing your achievements. What are you doing now that you weren’t doing one month ago … six months ago … a year ago. What habits have changed? Chart your progress.
  7. Doing well once or twice is relatively easy. Real winning is continuously moving ahead.  Winning is tough, in part, because it is so easy to revert to old habits and former lifestyles. Over the long run, you need to give yourself regular feedback and monitor your performance.  Reinforce yourself positively to stay on track. Don’t wait for an award ceremony, promotion, friend or mentor to show appreciation for your work.  Do it yourself!  Do it now.  Take pride in your own efforts on a daily basis.
  8. Set up a dynamic daily routine. Getting into a positive routine or groove, instead of a negative rut, will help you become more effective. Why is the subway the most energy efficient means of transportation?  Because it runs on a track. Think of the order in your day, instead of the routine. Don’t worry about sameness, neatness or everything exactly in its place. Order is being able to do what you really choose  and not taking on more than you can manage. Order frees you up. Get into the swing of a healthy, daily routine and discover how much more control you’ll gain in your life.

Here are 5 keys to adding order to a winning routine:

Simplify – challenge complicated plans or processes

Don’t spend a lot of time searching for things – you probably don’t need them anyway

Do what you promise to do – and promise only what you can do

Set effective agendas with others ahead of time – so neither of you is disappointed

Monitor yourself in order to make sure you accomplish what you set out to do. On the next CD we’ll explore goal-setting, relationships, perseverance and balancing your business and personal activities in more depth.

And remember: Change your attitude and lifestyle, and many of your outcomes will change automatically. Because you are an uncut gemstone of priceless value. Cut and polish your potential with knowledge, skills and service and you will be in great demand throughout your life. You’ll be an authentic MVP.

Purchase the entire Personal Development Course.
(9 Lessons)



Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Lesson 8

Lesson 9