Financial Security
The 12 Secrets of Self-Made Multi-Millionaires (12 Lessons)

Wealth Comes from Problem Solvers and Need Servers

(Please listen to the audio file first! It is more in-depth. Then study the text and take any action that the text suggests!)

Text Summary:

Since eighty percent of the multi-millionaires in America today are self-made, why not you?   I can assure you that looks, background, education, and birthright have very little to do with material or spiritual success. It’s an inside job.

Secret Two:  Money Should Not Be Your Primary Motivation. Your motivation is an inner drive that compels you to take action.
You want to be rich. By providing what product or service that other people want or need? Your rewards in life will reflect the quality and amount of contribution you make. There are exceptions to that rule, of course.

Professional athletes and entertainers receive an extraordinary compensation for their services, disproportionate to their contribution when compared with educators, scientists, health professionals and care givers.  Conversely, people do what they want, before they do what they need, so they are willing to pay more for entertainment than they are for their own education and health, and for that of their families.

In studying the motivation behind many of today’s self-made, multi-millionaires, I’ve found that most of them have focused on building a dream that did not have huge dollar signs attached in advance. Tom Monaghan, who founded Domino’s Pizza, and built a billion dollar fortune, was an orphan boy who grew up with one Pizza parlor delivering hot pizza to college students in Michigan in their dorms. His challenge was to get it there in a thermally-insulated package in a half an hour. He loved the challenge.

He didn’t see his pizza business as a job. To him it was the launching pad for a career. Winners begin to act like owners, once they realize that people will pay a great deal of money for quality, speed, convenience and service. So a career is something that you would do no matter what. You love doing it. You’re excited about doing it. You don’t watch the clock while you’re doing it. You do it because its part of your inner life.

Many individuals try to get the highest paying job possible, located conveniently to where they live, with what they hope are maximum security and benefits.

They do this regardless of the industry, the long-range growth opportunities and with little thought given to the products or services the company provides.  If you chase money and security, you will always be their slave. By letting money pursue you because of the inner motivation that makes you give more in service than you receive in payment, you’ll always be in demand and you’ll always be the master of your money. By doing what you love to do in a career and by delivering more than you promise, you’ll always be underpaid. People who seem underpaid for the level and quality of the service they provide are always in demand and always ahead of the money in their knowledge and contribution. So money and opportunity are always chasing them.

Motivation is a combination of the words motive and action. It’s an inner force that compels behavior and it comes from within, not from any external circumstance.

You know where you’re going because you have a compelling image inside, not a travel poster on the wall, a financial statement with a big bonus, or a slogan in the hall. The performance of many externally motivated individuals begins declining as soon as they make a big score or win their own version of the Superbowl. They don’t maintain their passion and excellence after winning the ring, the medal or the cash. Money should be seen as a byproduct of accomplishment, not as a goal in itself.

As a boy in Scottsdale, Arizona, Steven Spielberg liked to shoot 8 millimeter films featuring ordinary people being pursued by large forces. He was his own writer, director and star and he knew that this was what he wanted to do for the rest of his life.

His grades weren’t that good and he saw no point in going to college because movies were made in Hollywood. Dressed in a suit, carrying a briefcase, and looking like he belonged, he would sneak past the guards at the entrance of the major studio lots and spend the day just walking around, soaking up the atmosphere, planting the seeds.

Action step one:   Ask yourself these questions:  Are you going where you want to go, doing what you want to do, and becoming who you want to become.  What did you most enjoy as a child growing up? 

In what did you excel in junior high and high school? Are you engaged in those activities in your career now?  What do you love to do most after working hours?  In addition to exercise, family and relationships, recreation and community and spiritual efforts, is there anything you love to do in your spare time that may be a career that has been put on lay-away?

Action Step Number Two: An excellent way to dig up your internal motivators and talents is to take a natural gift test offered by the Johnson O’Connor Foundation, a non-profit human engineering firm headquartered in New York with many offices in major cities. In my opinion, their two half-day, hands on natural gifts test is one of the best in the world in helping people from twelve to seventy years of age find their natural abilities. You can reach the Johnson O’Connor Foundation by calling New York City Information for Manhattan or e-mail me at and I will provide a list of locations.

And, finally, as one of the most important aspects of Secret Two: Money Should Not Be Your Primary Motivator, is that age is no barrier to discovering your core talents, your core passions, and your breakthrough idea for gaining your own financial security.

Most multi-millionaires become so after the age of forty, many after the age of 50. Ray Kroc started the McDonald’s Franchise when he was fifty-two. Some of Michelangelo’s greatest creations came well after the age of 70, as with many other masters of art, music, science and invention.

Grandma Moses, one of our best known artists, didn’t begin painting until she was in her seventies and thereafter produced more than 500 priceless works of art. Many of my friends, and myself  included, have made more money in one year in our forties, fifties and sixties, than in all the previous years combined. It seems that no experience is wasted, and when we finally focus on what drives us from the inside, we see the results materialize externally.

Self Test 1.  Change your mindset from a problem economy to an opportunity economy.
The first step is to change your attitude to one that looks for solutions to the challenges the news media bombard our senses with. Wealth flows to breakthrough ideas and an abundance mentality. Pessimism and a scarcity mentality look backward and bolster the status quo. Most wealth has been created by solving problems with concepts that save people time and money, and that make life easier during trying times. Many of the most successful growth companies, like Microsoft, Hewlett-Packard and Federal Express were founded during down cycles.

Consider the following:

  • Alexander Graham Bell’s initial work to perfect the telephone as a listening device was motivated by his sister’s hearing impairment
  • The automatic dishwasher was invented by a woman who was tired of having her china broken by her maid who washed her dishes by hand
  • Jacques Cousteau’s dream of becoming an astronaut was shattered when he broke both arms in a car accident, so he invented the aqua-lung – while swimming for rehabilitation – and became a legendary “aquanaut.”
  • Dan Gerber invented mass-produced, strained baby food to make his own feeding job more efficient as a young father
  • Ole Evinrude invented the outboard motor, because he couldn’t row his boat fast enough to keep the ice cream from melting that he purchased for his girlfriend on the other side of the lake.

Self Test  2. Ask yourself:  What would people pay for that isn’t being offered today? How can you save people time and money? What are your friends saying they want more of? Journal your responses and discuss with trusted colleagues.

The Science of Getting Rich • The Richest Man in Babylon • Acres of Diamonds


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Financial Security
The 12 Secrets of Self-Made Multi-Millionaires  (12 Lessons)

Secret One

Secret Two

Secret Three

Secret Four

Secret Five

Secret Six

Secret Seven

Secret Eight

Secret Nine

Secret Ten

Secret Eleven

Secret Twelve